
Photo courtesy of Revolution Fitness
So you’re thinking about getting some custom t-shirts/hoodies/gear made for your health/fitness business. It’s a great idea, because it gains additional exposure for your brand and you could even make some money out of it. But then you think how to go about doing this:
- Paying your own money up front to buy a job lot of stock, with no guarantee they will be sold.
- If you do go about collecting money from clients, it can be an additional stress on top of the rest of your job.
- Having to hold the stock at home or in your premises (the less space you have, the more of a problem it is!).
These obstacles can either put you off, cost you money, or cause you unnecessary hassle which you’re too busy to want to deal with. But what if there was a way you could do this online, without any of the hassle or risk described? With the CustomKing platform, you can do just that (and set your own profit margin in the process):
- Create a design online using our online designer to perfect your design.
- Create a dedicated web link for your design, which you can share with your clients via social media/SMS/email (or however you please).
- All your clients can go directly to the link to pay and order their gear by the deadline date. Then we deliver either direct to each client (additional delivery charge for this), or direct to you for distribution (free).
- You stick the kettle on.
So now I’m going to give you a step-by-step example on how to do this, and specifically, how you can make €500 profit for your business, while still offering a reasonable selling price!
Step 1
Go to www.customking.ie and decide your garment design. To keep your cost price down, try keep the design to one colour and just one position (ie. front). If you need any assistance with this, just email support@customking.ie and our designers will give you any help you need.

Step 2
Set your target quantity at 20. Even if you think you will sell more, 20 is a safe bet to make sure the order goes to production (if it falls short of target, the order won’t be produced). Set a window of 7-10 days to collect your orders. The orders don’t go into production until the order closing date (and take 10 working days to deliver after that), so you don’t want to keep early buyers waiting too long from when they bought online.

Step 3
Here’s where you set your selling price. Add €13.75 to set it to €29.95.

Step 4
Decide whether you want to deliver to each buyer directly (this costs €3.95 extra to the buyer on top of the selling price, but it means it takes you can remove yourself from the process completely).

Step 5
Share the URL on social media, email lists, where ever you like. Post frequent reminders, every couple of days, and especially with 24 hours to go/on the last day!

Step 6
When your order is complete, we’ll send you a success email which will provide all details of the payout. In the meantime, all you do is sit back and watch the progress!
Getting to €500 in proceeds
Aim to sell 35 in this first order, and then in another 6-8 weeks, release a second order this time to include t-shirts as an option (with the same design) and a profit margin of €6.95.
Order 1: 20 Hoodies x €13.75 = €275.00
Order 2: 20 Hoodies x €13.75 = €275.00
Total = €550.00
So there you have it. Your path to €500 profit from selling your own gym’s merchandise. Of course, this is just a guide and you can choose different price margins, different products etc. It’s entirely up to you. You may not have the membership to sell this many, but you can adjust your targets based on the size of your membership. Our main priority in providing this service is that you can spend more time focusing on your business in the knowledge your branded merchandise is top quality, taken care of, and sure to be a hit with all of your buyers!
If you wish to know more, feel free to get in touch at hello@customking.ie or our office on 01-7007885.